Jessica
Klimczak
Marketing Executive
About Me
Hey there! I'm Jessica, a San Francisco native, who lives and breathes all things Marketing. I've spent the last 15+ years working across industries honing my marketing skills. I'm all about embracing change, fostering team growth and creativity, and using data-driven approaches to achieve positive business outcomes. In an executive role, I thrive on implementing innovative marketing strategies and tactics that drive business growth, promote team collaboration, and advance brand development.
One of the best things about me?
Well throughout my career I've realized I am an equally right and left brained human--It's like having the best of both worlds. Imagine a creative wizard and a strategic mastermind, all rolled into one! My creative right brain allows me to think outside the box, come up with innovative ideas, and craft compelling stories that captivate audiences on an emotional level. On the other side, my logical left brain kicks in to analyze data, crunch numbers, identify target audiences, and decode consumer behavior. This powerhouse duo allows me to whip up catchy tag lines and create engaging content while also optimizing campaigns, measuring ROI, and making informed decisions that drive business growth.
I have a strong background in product marketing strategy, operational management, marketing leadership, business development, customer engagement, and more, I bring a well-rounded skill set to the table. I'm passionate about revenue and profit growth, market research and analytics, team building and collaboration, integrated marketing, product positioning, process improvement, and stakeholder relations.
So, if you're looking for a marketer who can bring a unique blend of creativity and analytical thinking to the table, look no further! I'd love to connect with you to explore opportunities for collaboration and discuss how I can contribute to the success of your organization. Let's chat and see how we can make great things happen together!
Work Experience
Eve Wealth - Marketing Consultant
2025 - Present
In my role at Eve Wealth, I am establishing comprehensive brand guidelines, a robust go-to-market strategy, and innovative lifecycle marketing programs tailored for a women’s focused crypto community. I evaluate vendors and develop strategies for our waitlist and referral program, driving organic growth through ambassadors and incentive structures while collaborating across teams to ensure a seamless user experience and effective rewards. I design and execute targeted marketing campaigns aimed at user acquisition, crypto investment, and retention, managing segmented lifecycle email flows and leveraging data insights to optimize funnels and boost conversion rates. Additionally, I develop and implement brand strategy and tone of voice guidelines, ensuring consistent, compelling messaging across all channels to strengthen brand identity and drive engagement.
Grub Lab - Chief Marketing Officer
2024 - 2025
As the Chief Marketing Officer of Grub Labs, I led the company's strategic go-to-market initiatives, brand development, and customer acquisition and retention efforts, with a particular focus on driving growth in the United States. I oversaw the creation of a cohesive, compelling brand vision and messaging that resonated with our target audience, leveraging in-depth market research and competitive analysis to define the optimal positioning and unique value proposition. Working closely with the executive team, I developed comprehensive strategies to support the brand's high-profile launch in the U.S., aligning the visual identity, content, and multichannel marketing campaigns for seamless, impactful execution. To drive sustainable growth, I implemented data-driven digital marketing programs that amplified brand awareness, generated qualified leads, and fostered long-term customer loyalty through personalized nurturing and loyalty initiatives.
Entain - Vice President Product Marketing & Sponsorships
2022 - 2023
I led the global branding, partnership strategy, and product marketing efforts for Entain's esports brand. My main focus was on the go-to-market marketing strategy, as we relaunched the brand and introduced two new Free to Play products in non-English speaking markets. To bring this to life, I collaborated closely with internal and external stakeholders to ensure a unified brand vision and messaging. I oversaw an $8 million marketing budget and a team of seven individuals.
Mastercard - Vice President Consumer Marketing
2019 - 2022
At Mastercard, I was charge of the worldwide content strategy and product roadmap for Priceless.com, Mastercard's Marketing Hub and experiential platform. My focus was on both B2C and B2B2C initiatives, and I worked closely with key stakeholders to make sure everyone was on the same page. I was responsible for improving platform performance, enforcing global content standards, and optimizing campaign programming. And you know what? My efforts really paid off! By reinforcing Mastercard's brand as a progressive lifestyle choice, we were able to make a big impact in the market. Oh, and did I mention that I also led a team of nine amazing individuals and worked collaboratively with market leaders to guarantee the success of various programs? It was a lot of work, but it was so worth it to see everything come together and make a real difference.
IfOnly (acquired by Mastercard)
2018 - 2019
I was the one driving all customer-focused initiatives. From acquisition to retention, I had it covered! I managed monthly budgets for marketing and account management, making sure we were putting our money in all the right places. But that's not all! I also developed strategies for online customer acquisition, using cross-channel tactics and partnerships to get the job done. I was in charge of supervising marketing programs, the website product roadmap, content creation tools, business strategy, and analytics. To top it all off, I led a team of awesome Marketers, Account Managers, and Creatives. Together, we made sure our customers had a seamless experience from informing them about the brand to ongoing lifecycle marketing. It was all about keeping those customers happy and coming back for more.
Education
BS Business Administration - Marketing
San Francisco State University
BS Communications
American University of Paris
Giving Back
Head of Communications
Argonne Elementary Parent Teacher Organization
2025 - Present
Board Member - Head of Communications
Argonne Chinese After School Program
2022 - 2025
Junior Committee Board Member - Communications Lead
San Francisco Symphony
2019 - 2022
Friends of Larkin Street Board Member
Larkin Street Youth Services
2014 - 2017
What It's Like to Work With Me
Jessica is a genuine all-rounder, able to step up wherever required within the business and consistently deliver top-tier results. She has a profound understanding of our market and customer demands, and her skills in data analysis and formulating go-to-market strategies are remarkable.
Jessica is an exceptional VP of Product Marketing. I strongly recommend her to any company seeking a highly competent and result-oriented leader.
I can confidently say that she is one of the most exceptional creative problem solvers I've ever had the pleasure of collaborating with. Her unwavering commitment to excellence is truly inspiring, and she consistently seeks innovative ways to propel both the product and her team forward. Under Jessica's guidance, I always felt assured that her marketing strategies not only met but exceeded even the loftiest of expectations. Her unique blend of cutting-edge marketing concepts, combined with meticulous analytical assessments, consistently yielded outstanding results.
Jessica is a genuine all-rounder, able to step up wherever required within the business and consistently deliver top-tier results. She has a profound understanding of our market and customer demands, and her skills in data analysis and formulating go-to-market strategies are remarkable.
Jessica is an exceptional VP of Product Marketing. I strongly recommend her to any company seeking a highly competent and result-oriented leader.
Contact Me
I'd love to connect with you to explore opportunities for collaboration and discuss how I can contribute to the success of your organization. Whether it's through full-time employment, freelance projects, or consulting and advising opportunities, I'm open to it all! So, don't hesitate to reach out and let's have a chat. Together, we can make great things happen and achieve success.
Looking forward to hearing from you!